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Marketing to Women

Or, Why I Will Never Buy Spike Heels, a Diet Book, or American Apparel Underwear

Exhibit the First: Yet another porny AA ad, for the "Tap Panty" (snerk, snerk)--this one showing a headless hotty from her buttcrack, um, up. Which reminds me--wonder how that sexual harassment suit against Dov Charney is working out?

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Exhibit the Second: "How to Eat Like a Hot Chick," the hot new diet book from self-proclaimed hot chicks Jodi Lipper and Cerina Vincent ("Skinny Bitch" throwdown, anyone?) So how do you eat like a hot chick? One hint: It involves bulimia!

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Exhibit the Third: The below ad for shoes at UK department store Harvey Nichols (via). Get it? 'Cause ripped (white) guys never go for bitches who put comfort before looking hottt!

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Bonus: Columnist Lew Bryson takes the beer industry to task for ignoring the 25 percent of its market that's female. Be careful what you wish for, of course, but it's hard to imagine beer ads being more misogynist than they already are.

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Comments (282)

Although commenter 'yunk' has a point:

"So what's the 'fuck me shoe' of choice for a feminist, a Wellington boot?"

Only among a certain fetish group, I'd take it.

not that any self-assured feminist should give a shit, but i do find a set of dirty wellies on a sprightly strong-limbed lass to be quite fetching. they are one of my favorite items of unisex apparel - but then i am from seattle after all.

and the picture with the underpants just makes me kind of queasy. i mean hey, i'm a dude - i am not immune to finding the posterior view attractive. but i guess it's the missing head and limbs that gives me pause. it looks like a freakin' crime scene.

Interesting.

So Erica looks at an ad that shows a line of headless male bodies (as in the AA ad at the beginning of her post) and objectifies them by rating them for desirability based on demeaning and superficial physical attributes and what does she take away from it?

Just another example of the patriarchy oppressing women.

You're a special person, Erica, and you live in a very special place.

Shae:

Greetings from a lurker.

You should check out Mario Philoppona's "sexy furnature."

Sorry that's off topic for this post specifically, but I couldn't find an email address for you.

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